The Results-Oriented Internet Workplace

Internet jobs, whether applications, marketing or technical integration, are involved in a lot of detail. When Internet people are so engrossed in the details of their jobs, it's easy for them, for anyone actually, to lose sight of the job's major contribution.

A Results-Oriented Internet Job Description is different from a traditional job description because it focuses an employee on the several job results that answer the question: What results must this internet affairs job accomplish for the organization?

Internet Job Standards added to job expectations tighten management controls by clarifying how well and when results must be accomplished.

Internet Job Objectives establish management and employee plans by highlighting important current and future results needed.

Job-specific Internet Employee Management Forms maintain consistent and legally sound management actions by basing manager-employee interactions on job results.

The Purpose of Internet Jobs

Stated in a results-oriented, three-line style, internet affairs jobs--

ACCOMPLISH ORGANIZATION OBJECTIVES USING INTERNET TECHNOLOGY by

analyzing organization objectives; developing applications according to Internet requirements and capabilities; developing designs and systems that maximize the human-machine interaction; studying user responses.

Types of Internet Jobs

Most Internet jobs do the same things as their peers in non-Internet jobs, but doing them on the Internet changes the whole ball game. The human interaction is entirely different than person-to-person or over the telephone. The important consideration is how users use the Internet.

Jobs apply Internet technology and understanding to design web sites, develop special technical applications, develop programming and multimedia, and prepare commercial processes. Still other jobs specialize in the way that industries or organization functions operate. And, of course, somebody has to manage and supervise the Internet people and processes.

Internet Job Management Tools

Here are actual job examples of how internet affairs job actions can be focused on results and kept on track using each of our job management tools:

Results-Oriented Internet Job Descriptions form the foundation of all job management tools. Our uniquely structured job descriptions focus on the result to be accomplished first and prominently, followed by the duties performed in order to accomplish the result. For example,

RECOMMENDS INTERNET ACTIONS by

analyzing system controls.

Internet Job Standards sharpen employee attention and management control by defining and communicating how well the internet affairs results must be accomplished and what benchmarks will be used to measure job results. For example, for the job result above, the job standards might be:

• Internet situations are correctly understood.
• All options are identified and evaluated.
• Internet recommendations are ready when needed.

Internet Job Objectives point the direction for employee actions by focusing job efforts on current and future internet affairs issues. Job objectives are written in the three-line, results-oriented structure. For example, for the job result above, a job objective might be:

SPEED-UP DECISION MAKING by

reducing time to deliver internet affairs recommendations by 10% by (date).

Internet Employee Management Forms tied specifically to each internet affairs job description are more helpful (and legal) than generic forms used for all different kinds of jobs. Job-specific forms are used to state job qualifications, guide job interview questions, orient new employees, plan job training, and appraise job performance.

Internet Job Qualifications are stated in the same terms used in the job description. They are not translated into generic (typically behavioral) terms. For example:

RECOMMENDS INTERNET ACTIONS by

analyzing system controls.

Internet Job Interview guide questions are inserted directly below each job result in the job description: For example:

• "What specific job responsibilities have you had in this area?"
• "Where did you have these job responsibilities?"
• "When did you have these job responsibilities?"
• "How did you go about accomplishing these responsibilities?"
• "What accomplishment in this area gave you the most pride?"
• "In this area, what were some of your biggest challenges?"
• "How did you overcome the challenges?"

The Internet Job Orientation guide reformats the job description sequence so that job explanations, policies, protocols, processes, and procedures are logical and complete and can easily be checked off. For example:

RECOMMENDS INTERNET ACTIONS by

analyzing system controls.

The manager might say: "Here's the procedure and format we use to analyze and present internet affairs recommendations."

The Internet Job Training plan guides a thorough examination of actual job knowledge, skills, and abilities as described in the job description that need improvement or that might be enhanced. For example:

RECOMMENDS INTERNET ACTIONS by

analyzing system controls.

The manager might say: "Analytical skills would be improved by enrolling in a statistical analysis class."

The Internet Job Performance Appraisal guide is a job-specific form. It is not a universal form used for all jobs. The guide adds an appraisal scale below each job result in the job description so that attention can be drawn to each job requirement and expectation. For example:

RECOMMENDS INTERNET ACTIONS by

analyzing system controls.

__ Great! Just want we wanted.
__ We have a problem.
__ Improvement is needed.
__ Much, much more than we asked for.

Comments: _________________

Internet Résumé Template

Potential employers want to know what a job applicant has accomplished in his/her internet affairs work career. They don't want to be bored with minor details. Our Résumé Template provides:

• an outline to help assemble personal background information.
• a Results-Oriented Job Description to provide the internet affairs job language-focused on results-needed to write an effective résumé.
• Internet Job Objectives to orient thinking in terms of accomplishments.
• instructions on how to use a Results-Oriented Internet Job Description and Internet Job Objectives to express job accomplishments.

Use the internet affairs job description responsibility statement as a base:

RECOMMENDS INTERNET ACTIONS by

analyzing system controls.

Select the internet affairs job objective that fits your experience:

REDUCE COSTS 10% by

improving internet affairs processes.

Combine the two into a résumé statement:

Reduced costs 10% by analyzing, identifying, and recommending new internet affairs system controls.

Internet Career Links

About.com, Internet Careers

Information about Internet careers, and how to find; associations; software; magazines; non-profit organizations; schools; online learning.

Find a Career College, E-Commerce Career Information

Industry overview, colleges and schools, outlook and salary information, career traits, how to become an e-commerce specialist.

About.com, Web Design/HTML

Web design, HTML, XML blogs.

Librarians' Internet Index, Computers

Resources and web sites.

Web Analytics Association, Resources

Clearinghouse for industry resources geared to furthering continued dialogue, education and unity among web analytics professionals.

Web Marketing Association

Professional organization of marketing, advertising, public relations and web design professionals aimed at improving the quality of advertising, marketing and web site development on the Internet today and in the future.

International Internet Marketing Association

Organization helps marketers understand the value and potential of marketing on the web and strives to raise all marketers' abilities to a new level.

eMarketing Association

International association of individual marketers, companies and governments committed to the advancement of marketing in the digital era; provides resources, certifications, educational programs and events to its members and the marketing community.