The Results-Oriented Marketing Workplace

Marketing jobs, whether direct sales, telemarketing or marketing research, are involved in a lot of detail. When marketing people are so engrossed in the details of their jobs, it's easy for them, for anyone actually, to lose sight of the job's major contribution.

A Results-Oriented Marketing Job Description is different from a traditional job description because it focuses an employee on the several job results that answer the question: What results must this marketing affairs job accomplish for the organization?

Marketing Job Standards added to job expectations tighten management controls by clarifying how well and when results must be accomplished.

Marketing Job Objectives establish management and employee plans by highlighting important current and future results needed.

Job-specific Marketing Employee Management Forms maintain consistent and marketingly sound management actions by basing manager-employee interactions on job results.

The Purpose of Marketing Jobs

Stated in a results-oriented, three-line style, marketing affairs jobs--

MARKET PRODUCTS OR SERVICES by: researching, identifying, and capitalizing on market opportunities; developing sales and pricing strategies; planning and developing advertising, merchandising, and trade promotion programs; developing marketing communications.

Types of Marketing Jobs

Some marketing jobs research product opportunities, studying competitors, competitors products and potential customers. Other jobs keep track of competitor product prices and recommend pricing strategies.

Still other jobs develop marketing communications that present product advantages, such as in advertising and special promotions.

Somebody needs to keep track of sales results. And, of course, somebody has to manage and supervise the marketing people and processes.

Marketing Job Management Tools

Here are actual job examples of how marketing affairs job actions can be focused on results and kept on track using each of our job management tools:

Results-Oriented Marketing Job Descriptions form the foundation of all job management tools. Our uniquely structured job descriptions focus on the result to be accomplished first and prominently, followed by the duties performed in order to accomplish the result. For example,

RECOMMENDS MARKETING ACTIONS by: analyzing system controls.

Marketing Job Standards sharpen employee attention and management control by defining and communicating how well the marketing affairs results must be accomplished and what benchmarks will be used to measure job results. For example, for the job result above, the job standards might be:

Marketing situations are correctly understood.
All options are identified and evaluated.
Marketing recommendations are ready when needed.

Marketing Job Objectives point the direction for employee actions by focusing job efforts on current and future marketing affairs issues. Job objectives are written in the three-line, results-oriented structure. For example, for the job result above, a job objective might be:

SPEED-UP DECISION MAKING by: reducing time to deliver marketing affairs recommendations by 10% by (date).

Marketing Employee Management Forms tied specifically to each marketing affairs job description are more helpful (and marketing) than generic forms used for all different kinds of jobs. Job-specific forms are used to state job qualifications, guide job interview questions, orient new employees, plan job training, and appraise job performance.

Marketing Job Qualifications are stated in the same terms used in the job description. They are not translated into generic (typically behavioral) terms. For example:

RECOMMENDS MARKETING ACTIONS by: analyzing system controls.

Marketing Job Interview guide questions are inserted directly below each job result in the job description: For example:

"What specific job responsibilities have you had in this area?"
"Where did you have these job responsibilities?"
"When did you have these job responsibilities?"
"How did you go about accomplishing these responsibilities?"
"What accomplishment in this area gave you the most pride?"
"In this area, what were some of your biggest challenges?"
"How did you overcome the challenges?"

The Marketing Job Orientation guide reformats the job description sequence so that job explanations, policies, protocols, processes, and procedures are logical and complete and can easily be checked off. For example:

RECOMMENDS MARKETING ACTIONS by: analyzing system controls.

The manager might say: "Here's the procedure and format we use to analyze and present marketing affairs recommendations."

The Marketing Job Training plan guides a thorough examination of actual job knowledge, skills, and abilities as described in the job description that need improvement or that might be enhanced. For example:

RECOMMENDS MARKETING ACTIONS by: analyzing system controls.

The manager might say: "Analytical skills would be improved by enrolling in a statistical analysis class."

The Marketing Job Performance Appraisal guide is a job-specific form. It is not a universal form used for all jobs. The guide adds an appraisal scale below each job result in the job description so that attention can be drawn to each job requirement and expectation. For example:

RECOMMENDS MARKETING ACTIONS by: analyzing system controls.

__ Great! Just want we wanted.
__ We have a problem.
__ Improvement is needed.
__ Much, much more than we asked for.

Comments: _________________

Marketing Résumé Template

Potential employers want to know what a job applicant has accomplished in his/her marketing affairs work career. They don't want to be bored with minor details. Our Résumé Template provides:

an outline to help assemble personal background information.
a Results-Oriented Job Description to provide the marketing affairs job language-focused on results-needed to write an effective résumé.
Marketing Job Objectives to orient thinking in terms of accomplishments.
instructions on how to use a Results-Oriented Marketing Job Description and Marketing Job Objectives to express job accomplishments.

Use the marketing affairs job description responsibility statement as a base:

RECOMMENDS MARKETING ACTIONS by: analyzing system controls.

Select the marketing affairs job objective that fits your experience:

REDUCE COSTS 10% by: improving marketing affairs processes.

Combine the two into a résumé statement:

Reduced costs 10% by analyzing, identifying, and recommending new marketing affairs system controls.

Marketing Career Links

KnowThis.com, Careers in Marketing: Resources provide insight into the roles, responsibilities and career outlooks for many different types of marketing jobs including marketing management, advertising, sales, market research and more.
San Francisco State University, Marketing Department, Careers in Marketing: Description of marketing jobs, salaries, trends.
University of Southern California, Marshall, Marketing Department, Marketing Career Paths and Descriptions: Career paths and descriptions, links, web resources, answers from faculty.
About.com, Marketing Career and Job Profiles: Information about marketing careers, average salary and expectations, education requirements, personality synopsis, other job titles used.
U.S. Department of Labor, Bureau of Labor Statistics, Marketing: Learn about the training and education needed for marketing jobs, earnings, expected job prospects, what marketing workers do on the job, and working conditions.
American Marketing Association, Marketing Jobs: Career strategies and tips, relocation information, hiring strategies and tips, salary survey, service for job seekers and employers.
DirectMarketingCareers.com, Direct Marketing Career Resources: Hiring guidelines, cost of living comparisons, real estate and relocation assistance, moving services, resume preparation, connections with direct marketing professionals, internships, testimonials.
University of North Carolina - Wilmington, Career Center: Comprehensive career counseling and resource center providing information on skills required for the marketing profession, related career titles, and links for career planning, resources, job and internship searches, and professional associations.
Northern Illinois University, Marketing Careers: Information on jobs in interactive marketing, marketing research, product (brand) management.
Indiana University: Education, explore careers, find a job, online resources.
Emory University, Goizueta Business Library, Careers in Marketing: Career information, industry directories, industry information, journal articles, trade associations, web sites.

Marketing Job Titles

If you don't find the job title that you want in the following list, consider our custom job description writing service at $79.00 per job description. Email us for more information, or buy a custom job description and we will contact you .

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